Friday, December 16-- SVG Partners announced today that the global berry brand Driscoll’s, has joined the THRIVE ecosystem as a corporate partner. After a year of working with startup companies as a mentor in the THRIVE Accelerator Program, the Driscoll’s partnership extension signifies the company’s continued commitment to supporting and collaborating with agtech startups and partners. The partnership between SVG Partners and Driscoll’s will work to integrate cutting edge agriculture technologies into the berry brand’s global value chain.
“Being able to work with external partners like THRIVE and its growing network of startups is very important to what we do,” said Nolan Paul, Head of R&D Strategy & Emerging Technology at Driscoll’s. “The program was an ideal fit for Driscoll’s, as the companies that THRIVE identifies and vets are strategic to our mission to grow and deliver great tasting berries to consumers”.
As a mentor during THRIVE’s 2016 accelerator class, Driscoll’s engaged with nearly half of the companies within the cohort to match and interface the new technologies to particular areas within its supply chain.
Especially in California, where Driscoll’s Berries is headquartered and grows much of its berry crop, agriculture faces mounting labor and land shortages, drought, and an exacting regulatory environment.
These factors made THRIVE AgTech’s strong network within California’s farming regions of paramount importance to Driscoll’s Nolan explains, “being able to tap into THRIVE’s local agtech ecosystem helps us find startups that are most relevant to us, and connects us into a network of players who really understand and are willing to address local, regional problems”.
“For our company, technology is helping steer us into the future,” said Kevin Murphy, CEO of Driscoll’s. “The network that THRIVE has cultivated is strategic to helping us quickly identify, test, and iterate innovations on the frontline for our network of independent growers.” Murphy will speak to the company’s strategic partnership and more broadly, to the evolution of Driscoll’s in a rapidly transforming industry on February 1, 2017, as a headline speaker at the THRIVE Innovation Forum.
“After a successful year working with the Driscoll’s team, we are delighted to welcome them aboard as a corporate partner of the THRIVE Startup platform, joining our headline partners Land O’ Lakes, Verizon, Western Growers, Well’s Fargo, Taylor Farms, City of Salinas, Panasonic, Yamaha, and JV Smith Companies. It is through partnerships with Driscoll’s and others which help THRIVE grow the connections and capacity of its global AgTech ecosystem and enable us to work with organizations that are intimately familiar with the pain points of agriculture,” said SVG Partners founder John Hartnett.