Wheyhey’s mission is to combat global health epidemics by developing the world’s first high protein, sugar-free ice cream.
Beginning its roots in the sports nutrition market, Wheyhey has expanded to mainstream grocery and health and wellness populations to provide an ice cream that is all natural, low carbohydrate, low sugar, protein rich and gluten free.
Founded by by physiologists and biomechanics Damien Kennedy and Greg Duggan, the company was born of frustration over the lack of food offerings and miseducation of consumers around health foods and a corresponding lifestyle. After extensive research and development, the team’s first product launched as a 20g of whey protein isolate and zero sugar ice cream. The product is the first of many that intends to shift consumer purchasing away from high sugar and calorie snacks to high protein, low to no sugar, wholesome foods. With global awareness and demand for protein rich, natural products experiencing explosive growth, Wheyhey is successfully taking the market by storm.
Since launching, the Wheyhey team has built strategic partnerships with brands like Nike, Under Armor, Reebok, and Cancer Research Center. Going forward, the team is working on new products as well as a build a platform that will extend the WheyHey brand into multiple channels including the sports nutrition, health and wellness, and care and senior homes.